CASE STUDYThe #WomanProject
We bought the support of young people by showing them more money than they’d seen in their life.
Objective:
To demonstrate the client's moral compass by supporting women's causes, or at least something related to women.
Approach:
Atmospheric created "The #WomanProject," a campaign so powerful and open-ended that it almost defies definition. We decided to support women in some way, shape, or form, while leaving plenty of room for interpretation.
Execution:
The campaign involved a series of inspiring billboards featuring slogans like "Empowering Women... We Think," and "Supporting Women... Maybe?" Atmospheric even created perfume for women, complete with packaging that seemed to promise something profound.
Results:
Women in the agency office said they felt empowered by the campaign, and most said they would continue to buy fossil fuels in the future
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