CASE STUDYFossil Generation
We bought the support of young people by showing them more money than they’d seen in their life.
Objective:
Get young people to talk about how cool our clients are in social media
Approach:
We presented our clients in a positive light, while bearing unspeakable amounts of money (well, to them at least, for our clients it was well within budget)
Execution:
Young people reminded young people that their iPhones are probably made with oil, helping ignite a connection between their only passion, and our product.
Results:
Massive differences in generational wealth made buying young people surprisingly affordable, delivering exceptional value for the number of impressions.
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