Atmospheric buys young people for fossil fuel advocacy drive

Atmospheric is proud to announce the launch of #FossilGeneration, a campaign that celebrates the positive role pollution plays in young people’s lives.

To win the support of influencers, Atmospheric presented them with more money than they’d ever seen in their life.

Massive differences in generational wealth made buying young people surprisingly affordable, delivering exceptional value for the number of impressions.

As part of the campaign, we had young people remind young people that their iPhones are probably made with oil, helping ignite a connection between their only passion, and our product.

The hashtag #FossilFuel generation has been trending since the campaign launched, according to in-house social media metric tools developed by Atmospheric themselves.